BRAND + IDENTITY DESIGN, BRAND STRATEGY, INTERIOR / EXTERIOR SIGNAGE, SOCIAL MEDIA STRATEGY, BRAND GUIDELINES + MESSAGING, BRANDED APPAREL, MARKETING COLLATERAL, PRINT MATERIALS
X Therapy believes that the way you do anything is the way you do everything and that every fitness studio should know their clients by name and shoe size. This passion-driven attitude was what made this project so much fun. We worked with founder, Kelly, on building out a full brand + identity system, brand messaging and... how could we resist designing all the sweaty apparel to fill the shelves. Launching early 2018, the doctor will see you now.