CrushCamp founder, Emily, reached out to us with a new lease, an empty space, and lots of ideas. CrushCamp is a high-intensity group workout with a side of an overwhelmingly positive community. CrushCamp is one part cool adult summer camp and one part badass workout; we drew these two concepts together with bold graphics and colour palette. The geometric wolf made his debut into the brand early on and we simply couldn't let him go, so kept him around as the official CrushCamp ambassador (his name is Apollo).
A million T+T thanks to Karleen Valencia for the snaps of the space!