Arbuckles

Logo Re-Design + Branding, Brand strategy, MARKETING COLLATERAL, PRINT MATERIALS

The Arbuckles team reached out across the pond with a brand mark that they liked but didn't love, and wanted the rest of the brand built out. You could say it was half-baked (...had to). In a sea of European patisserie's, Arbuckles and their New York style bagels wanted their brand feel very North American. We deconstructed the mark and started from scratch and equipped them with a fresh colour palette, new graphics and a set of typefaces before launching into their printed assets, storefront design, and website. 

Basel, Switzerland

Arbuckles_CaseStudy-01.png
Arbuckles_CaseStudy-03.png
Arbuckles_CaseStudy-04-min.png
Arbuckles_CaseStudy-05.png
Arbuckles_CaseStudy-09.png
Arbuckles_CaseStudy-10.png
Arbuckles_CaseStudy-11.png
Arbuckles_CaseStudy-14-min.png
Arbuckles_CaseStudy-15-min.png