We have supported hundreds of businesses and, as business owners, we know what it’s like to be a business owner.

Branding, Graphic Design + Strategy


We are one part graphic design, one part strategy, and three parts your biggest fan. We are obsessed with design, yet we know that great brands reach far beyond a logo. We believe in making substantial things beautiful, and making beautiful things substantial so your business can make a difference in the world. Our clients are scattered all across the globe yet they share hallmark traits: a fiery passion for their business and a dedication to creating a beautiful, consistent visual impression both online and offline. To date, we have brought 75 businesses to life through beautiful brands or rebrands, and have supported 100s of others with their design and business strategies.


Logo Design
Brand Identity Design
Brand Strategy Workshops
Brand Guidelines
Copy Guidelines
Mission and Brand Statements
Art Direction / Styling


Interior / Exterior Signage
Package Design
Editorial / Publication Design
Branded Swag
Business Cards + Letterhead
Photoshopping Exes out of Pics
Book Design
Website Design


Market Positioning
Market Research
Launch Strategy
Newsletter Campaigns
Social Media Campaigns
Digital Marketing
Sales Collateral
Presentation Design
Pitch / Investor Decks


Caitlin Wharton

Creative director / FOUNDING PARTNER

Caitlin’s days are happily spent as Creative Director at T+T. Her real creative credentials come from endless hours with a paintbrush and a glass of wine (but if you’re into the paper creds then you should know she studied at University of Calgary, Alberta College of Art and Design, and Parsons NYC). When not doing designy things, Caitlin is teaching graphic design at Centennial College or trying to find mountains to hike in Toronto with her cute blind dog Oscar and her cute husband Mike (not blind).


Aislinn Grant


Ais has a business brain, a bluesky vision and a penchant for 90s R+B. Bringing her degree from Mount Royal University’s Entrepreneurship program along for the ride, Ais innovates constantly to ensure that all of T+Ts clients are ridiculously happy (and ensures that all of T+T’s bank accounts are ridiculously happy). When she’s not developing business, Ais is playing guitar, laying in savasana, drinking scotch or going to spin class; not all at the same time, but she’s sure tried.


Jadel Baldrey


Armed with enough organizational skills to orchestrate a space craft liftoff, Jadel is the gal at T+T who keeps shit together. Her hard skills come from her years of experience working at a residential building and interior design firm, her education from Mount Royal University in Business Administration, and her artistic eye. When she’s not coordinating T+T’s design, Jadel can be found at home with a glass of white wine and watercolours… and let’s be honest here, watching reruns of the bachelor/ette.


Madison Newey

graphic designer

Madison leaves her ever expanding plant collection at home to rock her day job at Trout + Taylor's HQ as a graphic designer. Her passion for all-weather biking apparel is only closely won out by her love for creating quirky pun-ridden illustrations. When she's not creating jaw dropping designs, you can find Madison getting lost on her little silver bicycle in the busy streets of Toronto or reaching new literal heights on the bouldering wall. We tried to include a pun in her bio but didn't succeed. Sorry Madison. 


Radhika Maheshwari

Graphic Designer

Radhika joins the Trout + Taylor team with an impressive MFA in Design from the School of Visual Arts in NYC. Swathes of education aside, Rad's chief responsibility is to vet murdery shows for watchability for the T+T team. In between designing impossibly adorable illustrations, she can be found travelling the globe or in the midst of a self-imposed 30-day challenge; from yoga #everydamnday to cooking exclusively with mushrooms (the vegetable kind). She will most likely not be found taking public transportation.

Rad headshots by the one and only Yuli Scheidt


Trout + Taylor in the Wild


Graphis 7 Branding (2018)


Corker Co Podcast