BTS: Roar Music Festival
About this project
We were approached by Roar Music Festival to do their branding. Once a quarter we give our services back to a non profit and need and, while we usually support a dog-related charity (who is surprised?), this was a no brainer for our team. The entire proceeds go back to supporting Camp Ooch in Muskoka, ON which is a camp for kids who have cancer. Here's the final concept:
These pro-bono projects are a perfect opportunity for our team to break free from our typical creative process. We share an office with the Roar Festival organizer and founder so our meetings and brainstorms with him were usually on the fly. The fewer meetings our design team can have, the better our moods, so we were happy campers (#camppun).
We promised three concepts and there were three designers so guess what we did? We each opened our brains and our sketchbooks to see what we could come up with if we had no constraints. The design team started on the couch together, flipping through online inspiration. We knew the colour palette had to be fun enough that it would shout 'hey, we support a camp for kids!', and cheerful enough that said 'and that camp also supports kids with cancer' and yet was cool enough that it could also say 'hey this festival is at a brewery and beer will be had'. We'll let you guess which colours communicate which message.
We then divided and conquered. We each put together full concepts and put them forth to the festival organizer to choose their fave. Here are the three logo options that we put forward.
And here's a ticket mockup so you can see how each was built out in the wild:
Here are some of the unused concepts.
They decided on an option that was both bold and literal so that the logo could be used for festivals in years to come. We build out all of the assets for the festival to look top notch. These included ticket design, social media content, and their website. We're still trying to convince them to let us design tshirts because who wouldn't want to rock one of those.
If our project highlight could be supporting this festival in general, then that would be it. One of the best parts was hearing that the music organizer say the website is cooler than Wayhome music festival's website. We'll take that as a win! Here's a look at the final logo creation.
We're not the type of team to absolve ourselves from our errors, but we're happy to report that we were roadblock free for this project. Everything was smooth sailing, and we can't wait to raise a craft beer while sitting on a muskoka chair at the festival.
Thanks for stopping by!