Contraception + Commitment

Contraception + Commitment

Or should we say contraception vs commitment?

The candles are lit, the rose petals are strewn, Marvin Gaye is crooning. The.Mood.Is.Set.

It was a freaking great night, wasn’t it?

Well, I have bad news for you, friend. This ain’t no one night stand. You weren’t as careful as you could have been, you got a lil overexcited, hands were all over the place and… you STARTED A BUSINESS.

All the how-to books will tell you the same thing: pushing out a business and watching it grow requires constant, round-the-clock attention, especially at the beginning. The stats try to scare entrepreneurs. Listen to this doozy: according to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. At the sheer rate that new ideas are conceived, it’s not surprising. After all, they've yet to invent contraception for business ideas.

But listen up, there’s nothing I believe with more conviction than the fact that doing it right, right from the start, is the best (and only) way to rock the business of businesses.

You have two choices:

  1. Let the poor thing sit beside you and give it attention when you feel like it.
  2. Commit (and I mean FULLY COMMIT) to bringing this thing in the world. I mean, sure you could have been a lil more careful, but it’s too late to look back now.

That’s what I thought.

Move things around your office to make physical space for it. Move ideas around your brain to make this the only thing you think about. Move your “other” meetings to talk with your branding team (ahem!). Move mountains to make this thing work.

Cause, like, your business depends on it. Let’s prove those Bloomberg dudes and dudettes wrong.

xo Cait

(PS if you were looking for a sign to quit your job and make your side hustle yo real hustle, this is it)

Trout Taylor